Rates

Number of Days Booked

Notes

A dunnhumby report is included free with bookings over 26+ days

To purchase a dunnhumby report for activity of 25 days or less is a cost of £1,000

Minimum bookings are for two days. Any two day bookings will be required to be taken at the same store on consecutive days.

Activity taking place within Tesco Car Parks must be promoting a product stocked or sold by Tesco

Payment must be received in full prior to activity taking place.

1. Targeting is included in the rate card for 26+ days. Targeting is based on three types, dependent on clients' objectives, choose ONE of:
   (i) headroom report; or
   (ii) lifestage/lifestyle customer matrix (i.e. list of stores with the number of customers that shop there per day cut by lifestage segment/lifestyle segment); or
   (iii) Cameo profiling tool by postcode.
2. For clients with a booking of 25 days or less:
   (i) Footfall numbers per store are provided for free,
   (ii) Headroom report - £750 per campaign
   (iii) Footfall numbers per store by category/product - £750 per campaign
   
   Evaluation is included in the rate card for 26+ days:
   
   LISTED BRANDS/PRODUCTS
   (i) Sales uplift, during and post-activity against a control
   (ii) Brand Share uplift
   (iii) Media Coverage
3. For clients with a booking of 25 days or less:
   (i) Sales uplift report - £1000 per campaign
   (ii) Audience cut by customer profile - £750 per campaign